School of Social Entrepreneurship and Entreprise Development (SEE) / Marketing and Branding for Social Ventures
Marketing and Branding for Social Ventures
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Learning objectives
1. Analyse the core concepts, theories and debates underpinning marketing and branding for social ventures, situating them within both global scholarship and African lived realities.
2. Apply practical tools and methods for delivering marketing and branding for social ventures in low-resource, high-need community settings.
3. Evaluate how marketing and branding for social ventures intersects with gender, environment, mental health and governance within the SWEEP integrated practice model.
4. Design a workable action plan, case protocol or enterprise concept applying the principles of marketing and branding for social ventures to a real community context.